Toronto Cineplex Odeon Films, the distributor of Truth or Dare, starring pop star Madonna, inserted a condom in each of the press releases promoting the video documentary.
Condoms were also passed out to guests attending the Canadian premiere on May 8. Patrons at regular screenings will receive a handbill promoting their use.
Howard Lichtman, executive VP of marketing for Cineplex Odeon says his company and Ortho Pharmaceutical Canada launched the program to promote ‘safe sex’ and protection against AIDS.
Authoritative studies demonstrate how ever, that condoms are no protection against AIDS (See The Interim, May 1991).
Meanwhile, Madonna not only flaunts her anti-Catholic sentiments in this film record of last year’s worldwide ‘Blonde Ambition’ tour, she has also become a promoter of the homosexual/lesbian ‘lifestyle’.