The idea for the billboard was thought up by youth members of Campaign Life Coalition (CLC Youth), who want to remind the public that Canada is one of the only countries in the world with no laws or regulations on abortion whatsoever.
Alissa Golob, head of Campaign Life Coalition Youth, said the billboard at Dundas Square, which shows a picture of a young Asian girl, was inspired by a similar campaign in the U.S. targeting black and Hispanic babies.
“We saw how much controversy the campaigns in the States caused and how effective they were,” Golob told LifeSiteNews.com, “so we wanted something that would create discussion about abortion.”
The billboard prominently displays phone numbers to the Niagara Region Right to Life crisis pregnancy center.
Showing a picture of a baby girl on the billboard is particularly relevant, given the motion filed by Conservative MP Mark Warawa (Langley) calling on the federal government to condemn discrimination against females occurring through sex-selection abortion.
Warawa’s motion came in the wake of a January report in the Canadian Medical Association Journal calling for measures to combat the deadly practice of sex selection in Canada’s Asian immigrant population.
“We hope that the billboard will generate discussion not only about abortion in Canada, but about the gendercide of girls that is happening here right now,” Golob said.
Golob said the Dundas Square location of the billboard has been used by Niagara Region Right to Life for previous pro-life campaigns because “it’s the best location in Toronto. Tens of thousands of people are going to see it on a regular basis, so we’re looking forward to a huge response.”
Last year, the site was used to display a billboard depicting a toy soldier with a tear in his eye, and the caption, “Some Toys Will Have Fewer Children to Play With this Year – Some 100,000 aborted children fewer.”
Bill Mullally, president Niagara Region Right To Life, said this year’s billboard seeks to bring people’s attention to abortion in Canada, but also to help people understand that, from a worldwide perspective, unborn girls are at much higher risk of dying by abortion than are boys. “Together with CLC Youth, we came up with what we think is a strong but poignant message that a baby girl is far more likely to have her life snuffed out just because she is a girl. We want to change that,” Mullally concluded.
A version of this article originally appeared Dec. 13 at LifeSiteNews.com is reprinted with permission.