The editor of Homemaker’s Magazine, Jane Gale and its resident hard-line feminist columnist, Penney Kome, obviously see that the purpose of the magazine is to serve as consciousness raiser for the teeming masses of ignorant Canadian women who do not even realize that they are being oppressed. Consequently, many of the articles do not lend themselves to the “homemaker” image and the magazine has been aptly nicknamed “Homewrecker’s” Magazine. This magazine is published ten times a year by Comac Communications Limited and is delivered free of charge to 1,336,400 homes in pre-selected areas in twenty-eight of Canada’s largest cities. The magazine is delivered free of charge since it is completely supported by advertisers.

The magazine’s attempt at consciousness raising is especially obvious with regard to the abortion issue. Over the years, the editor and the columnists have diligently discriminated against unborn human life in their unbalanced columns on abortion. A prominent example of this is the current issue of the March, 1983 issue of Homemaker’s in which four and a quarter pages are dedicated to the promotion of abortion clinics, as well as an eulogy to the Montreal abortionist Henry Morgentaler, who is attempting to establish a chain of illegal abortion clinics across the country. This article is a totally one-sided feminist tract on abortion and it makes no pretence of journalistic objectivity.

Over the years, readers of Homemaker’s magazine have requested that the magazine give a more balanced coverage on this issue of abortion, but the pro-abortion editor and columnists (anyone who believes in the legal and social acceptance of abortion is pro-abortion) have ignored any such entreaties. They insist on spouting their one-sided propaganda and have remained unmoved by appeals to fair play. Journalistic integrity requires both sides of an important public issue to be presented and Homemaker’s have defaulted in its public responsibility.

Homemaker’s discriminatory policy on human life is unacceptable-especially today when so much care is being taken to eliminate bias in books, magazines and journals against racial, ethnic and religious minorities. It is equally necessary then, that bias on one of the major social issues of our time and indeed against an entire segment of Canadians- our unborn children-should be eliminated.

Since the magazine’s editor insists on this discriminatory pro-abortion policy, let her continue to do so- but this does not mean that we in a democracy, are obliged to purchase the products advertised in this magazine-for to purchase these products is only to further the cause of the pro-abortionists. Pro-life individuals in Canada are requested therefore, to PURCHASE the COMPETITOR’S PRODUCTS and to WRITE to the companies that are supporting this magazine, advising them of your decision to purchase their competitor’s product as a result of the company’s financial support of a biased and discriminatory magazine. Many in the pro-life movement are unable to contribute financially or participate in public meetings, etc. However, we call all contribute to the pro-life cause by refusing to purchase the products advertised in the pro-abortion publication Homemaker’s Magazine.

In this regard, we have selected several products appearing in the March issue which we would ask you to decline to purchase. We will select other advertisers in future issues. The selected products to be avoided in this issue are as follows:

Name of Product:

McCain Frozen Orange Juice

McCain Foods Limited

Florenceville, New Brunswick

E0J 1K0

President: Mr. G.W.F. McCain

Pond’s Cold Cream, Vaseline Lotion, Vaseline for Chapped Lips

Chesebrough-Pond’s (Canada) Inc.

150 Bullock Drive

Markham, Ontario L3P   1W3

Telephone: 291-8362

Attention: President Mr. D.P. Houston

Clairol hair Colour including; L’Image Hair Colour Gel, Final Net, Loving Care

Clairol Canada

1801 McGill College Avenue

Montreal, Quebec

H3A 2N4

President: Mr. George Beddall

Maytag Dishwasher

Maytag Company Limited

270 Belfield Road

Rexdale, Ontario

M9W 1H5

President: Mr. J.W. Liddy

Telephone: 675-3977

Sheriff Oven Ready Casserole Potatoes

Kellog-Salada

6700 Finch Avenue West

Rexdale, Ontario

M9W 5P2

President: Mr. Tom Knowlton

Christie Oreo Cookies

Christie Brown and Company

2150 Lakeshore Blvd West

Toronto, Ontario

M8V 1A3

President: Mr. J. McCrae

Campbell’s Chunky Beef Soup

Campbell’s Soup Company Limited

60 Birmington Street

Toronto, Ontario

M8V 2B8

c/o Mr. W.G. Drover

Senior Vice-President, Operations

Children’s size Aspirin

Sterling Drug Limited

Yonge Street South

Aurora, Ontario

President: MR. H. Russell Hogg

Borden’s Eagle Brand Condensed Milk

Borden Company,

250 Consumers Road, Suite 300,

Willowdale, Ontario M2J 4V6

President: Mr. Stewart Kinsman

Benson and Hedges

121 Railside Road,

Don Mills, Ontario M3A 1B2

President: Mr G. Blunderfield

Telephone: 447 5525

Simmons Beauty Rest

Simmons Ltd.,

6900 Airport Road,

Mississauga, Ontario L4V 1E8

President: Mr. D.W. Butcher

Bisquick

General Mills, PO Box 505,

1330 Martingrove Road,

Rexdale, Ontario M9W 4X4

President: Mr. John B. Herrick

Telephone: 743-8110

McGuinness Vodka

McGuinness L.J. & Co. Limited

20 Algoma Street

Toronto Ontario M8Y 1B9

President Mr. Peter Wood

Telephone: 252 5592


Maple Leaf Country Kitchen Whipped Butter

Maple Leaf Mills Limited

PO BOX 710 Station “k”

Toronto, Ontario

M4P 2X5

President: Mr. R.S. Demone

Telephone: 484-7400