Campaign Life Coalition Saskatchewan has launched a campaign to promote the pro-life cause to the public. Although people who receive their newsletters and e-mails are informed about the pro-life cause, “the general population does not seem to be aware of the issues regarding beginning and end of life,” wrote Denise Hounjet-Roth, the president of CLC Saskatchewan in an e-mail to The Interim.
With that in mind, CLC Saskatchewan advertized their website, predominantly in Saskatoon, as the province’s largest city and home of the University of Saskatchewan, but also throughout the province via daily and weekly newspapers and local events. They put notices in over 70 Saskatchewan papers, mostly rural weeklies. Fridge magnets stating the web site address were given out at a Knights of Columbus provincial bonspiel, the In Support of Life Dine, Dance and Auction, 40 Hours for Life, and the group’s speaking engagements. CLC Saskatchewan also paid for ads in ten city buses for two months, which will run along university bus routes.
CLC Saskatchewan’s first step was starting a provincial website, imfundingwhat.com, which includes a short video of facts about abortion funding in Saskatchewan, testimonies from women who had abortions, links to other pro-life web sites and videos, a page advertizing future events, as well as instructions for how to take action against taxpayer-funded abortion in Saskatchewan. This involves signing a petition to the legislature and taking part in the Red Letter Campaign by the Saskatchewan Pro-Life Association to send letters to Premier Brad Wall asking for abortion to be defunded.
The campaign was directed towards individuals from 18 to 30 years of age and Christians who are not members of a pro-life group. CLC Saskatchewan funded the public awareness campaign using donations from supporters, the Knights of Columbus, and some of the proceeds from the sale of Christmas cards and cakes.
Although CLC Saskatchewan’s pro-life campaign is just beginning, they have already received more traffic on their web site because of their weekly newspaper ads. They are measuring the impact of the campaign via web site traffic, comments sent through the web site contact form, and attendance at pro-life events. “It will be interesting to see the reaction when our ads appear on the (university) bus routes,” commented Hounjet-Roth.