In the August edition of The Interim, Campaign Life Coalition Youth director Alissa Golob wrote about her experience at the Calgary Stampede using graphic photos to start discussions about abortion with passers-by. As Golob notes:

These conversations, along with many others, reinforced my position that whether it’s the Calgary Stampede or the Canada Day Parade, this pro-life initiative needs to be at the forefront of Canadian life. It is an outdoor classroom where education about abortion is dispensed to all, teaching, challenging and convincing them to make it unthinkable.