LifeSiteNews.com reports that Advertising Standards Canada has closed the file on a complaint against a television ad aired by the New Brunswick Right to Life Association last October and November. The ad, which can be viewed here, features a female firefighter thanking her mother for choosing life and that “her decision saved more than one life.” Last Fall, LSN reports, “an anonymous complainant to ASC alleged the ad violated the Canadian Code of Advertising Standards,” because, said the complainant, it “discriminates against women by indirectly shaming women who choose abortion.” NB Right to Life said that argument was nonsense; the commercial was merely praising one woman’s choice to have her child and it “implies no condemnation of women who have made other choices.” It says plenty about the pro-abortion mindset that an ad featuring a woman thanking her mom for choosing life is considered an attack on those women who chose abortion; might that mindset betray a guilty conscience.
And while the complaint was manifestly absurd, it was by no means guaranteed that the ASC would come to the correct conclusion and dismiss the case, especially before carrying on with an unnecessary but expensive in-depth hearing. It should be praised for exercising simple common sense in the case.